International Audience Engagement Network (IAE)
AUDIENCE ENGAGEMENT CHAMPIONS THE EMOTIONAL AND SOCIAL RELATIONSHIP BETWEEN AUDIENCES AND MUSEUMS TO SUSTAIN THEIR FUTURE.
– Value statement, written by the IAE Melbourne Group, 2018
ABOUT THE NETWORK
Our mission is to create a global network of art museum leaders in audience engagement committed to advancing the public value of museums through supporting an authentic internal and external focus on the audience experience.
The International Audience Engagement network was established in 2017 as an initiative of an international steering group comprising audience engagement leaders from museums worldwide. The network was formed as a direct response to one of the biggest priorities facing cultural institutions today: nurturing authentic, cohesive engagement with diverse audiences across many interactions with the museum in the twenty-first century.
IAE priorities include:
- Communications and service standards
- Collaborative, cross-industry strategies for planning audience engagement
- Inclusion in museums, from access to diversity
- Leadership, advocacy and public value
- Measurement and evaluation
INDUSTRY STANDARDS FOR AUDIENCE ENGAGEMENT
Since 2018 the IAE network has been developing research and interest for best practice in museum audience engagement. As an outcome of the inaugural IAE network meeting in 2018, hosted by the National Gallery of Victoria, the IAE network released its first set of global guidelines.
When the group met again in late 2019 at National Gallery Singapore, those guidelines became the starting point for a new set of tools focused on the visitor journey, and understanding and measuring audience wellness and engagement.
These guidelines are designed as a resources for museum professionals looking to start, improve or deepen audience engagement in their institutions. Both reports also present research and insights from the IAE Steering Group and the work of the International Audience Engagement (IAE) Network more broadly.
IAE NETWORK STEERING GROUP
- Chris Lee Chief Marketing Officer, National Gallery Singapore
- Donna McColm Associate Director, Audience Engagement and Learning, National Gallery of Victoria, Melbourne, Australia
- Kristin Prestegaard Chief Engagement Officer, Minneapolis Institute of Art, USA
- Sonya Shrier, Director of Visitor Engagement, Museum of Modern Art (MoMA), New York, USA
- Adam Reed Rozan, Director of Programs and Audience Development, Smithsonian National Museum of American History, Washington D.C., USA
For more information, please email: [email protected]